ARTWORK CREATION & REPRODUCTION

Producing artwork is not simple! There are many programmes that claim to be able to do the job.. In reality, few can. Avoiding getting too involved in the technicalities, the most reliable way to print anything is from a PDF file.

Wherever possible we ask for your 'artwork' to be sent as a PDF file.. Most page composition programmes will enable you to create a PDF file once you have compiled your pages. PDF files eliminate font problems, they are much better (but not infalible) at handling image files, and for us, the simplest format for us to make changes to.

Colour

For the most reliable reproduction of your artwork, your artwork should be created using a Cyan, Magenta, Yellow & Black profile (CMYK). However not all page composition programmes support CMYK. ALL the Microsoft Office packages work in Red Geen Blue (RGB). Our print workflow automatically converts RGB files to CMYK, but if your artwork is colour critical working in CMYK will give you a much better idea about the look of the printed image than RGB will.

Images

This is often where problems begin. If you choose images that are too low resolution they will look poor when printed. If you use images that are too high resolution you will end up struggling to send your artwork to us. Ideally graphics should be between 200 & 300dpi at the size you want to print them. It is too in-depth here to cover converting images, but please do ask if you would like guidance. As a rule of thumb, images downloaded from the internet are too small to use. Certainly an image that is only 300 x 200pixels (as described by your search engine) will be too small. If it's more like 1000 x 1500pixels, it will be ok to use at a modest size on your page.

Design

Promotional Items

A little bit of time spent in getting your message right will maximise the chance of the material getting read! The DEVIL for once most definitely is NOT in the detail.

Whatever you have printed; posters or flyers, banners or brochures, the aim of the item is to capture the attention and interest of the reader. And to tell them how they can get more information and buy your product if they are interested. Do not try & tell the whole story. Tell them the bare minimum, and encourage them to contact you for more information. Make your contact details clear and easy to spot. Use 1 or 2 good quality images.. Not 30 or 40 poor ones.. We don't recommend 'dating' items, as this means they are useless after that date! Get somebody else to 'proof read' your page.

Please tell us when submitting artwork if you are worried about any elements and we can check them for you. We will happily supply a hard copy proof (often free of charge) before printing the job.

Designing Large Format Print - Posters, Exhibition Displays, Banners etc..

Not all page layout programmes will allow you to create artwork at the size you need. If this is the case try creating it at 1/2 or even 1/4 size. But bear in mind however, when me scale it up by 200% your 300dpi image will become 150dpi.

 

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